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In contemporary American public culture, the legacy of the consumer revolution of the 1960s is unmistakable. Today, there are few things more beloved of our masses than the figure of the cultural rebel, the defiant individualist resisting the mandates of the machine civilization. Whether he is an athlete decked out in a mowhawk and multiple-pierced ears, a policeman who plays by his own rules, an actor on a motorcycle, a soldier of fortune with explosive bow and arrow, or a rock star in leather jacket and sunglasses, the rebel has become the paramount cliché of our popular entertainment, and the pre-eminent symbol of the system he is supposed to be subverting. In advertising especially, he rules supreme

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Jul 18, 2025

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About Lewis Mumford

Lewis Mumford

Lewis Mumford

Lewis Mumford (October 19, 1895 - January 26, 1990) was an American historian of technology and science. Particularly noted for his study of cities and urban architecture, he had a tremendously broad career as a writer that also included a period as an influential literary critic. Mumford was influenced by the work of Scottish theorist Sir Patrick Geddes.

Mumford was also a contemporary and friend of Frederic J. Osborn, Edmund N. Bacon, and Vannevar Bush.

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