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We all have to learn, in one way or another, that neither men nor boys get second chances in this world. We all get new chances to the end of our lives, but not second chances in the same set of circumstances; and the great difference between one person and another is how he takes hold and uses his first chance, and how he takes his fall if it is scored against him.

Sunday
Jun 08, 2025

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About William (Bill) Bernbach

William (Bill) Bernbach

William (Bill) Bernbach

William (Bill) Bernbach (August 13, 1911, New York City - October 2, 1982, New York City) was a legendary figure in the history of American advertising. He was one of the three founders of Doyle Dane Bernbach and directed ad campaigns such as "Think Small" for Volkswagen Beetle (recognized by Advertising Age as the top advertising campaign of the 20th Century). Bernbach was noted for his devotion to creativity and offbeat themes, a legacy that has hailed him as a major force behind the Creative Revolution of the 1960s and 70s. He is also credited with being the first to combine copywriters and art directors into two-person teams—they had commonly been in separate departments—a model that still flourishes in advertising agencies today.

Other notable campaigns of Bernbach's are "We Try Harder" (Avis Car Rental), "Mikey" (Life Cereal), "You Don't Have to be Jewish to Love Levy's" (Levy's Rye Bread) and "It's so simple" (Polaroid).

The AMC program, "Mad Men," which takes place in 1960, referenced Bernbach.

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