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In contemporary American public culture, the legacy of the consumer revolution of the 1960s is unmistakable. Today, there are few things more beloved of our masses than the figure of the cultural rebel, the defiant individualist resisting the mandates of the machine civilization. Whether he is an athlete decked out in a mowhawk and multiple-pierced ears, a policeman who plays by his own rules, an actor on a motorcycle, a soldier of fortune with explosive bow and arrow, or a rock star in leather jacket and sunglasses, the rebel has become the paramount cliché of our popular entertainment, and the pre-eminent symbol of the system he is supposed to be subverting. In advertising especially, he rules supreme

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Jul 18, 2025

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About George Eastman

George Eastman

George Eastman

George Eastman (July 12, 1854 - March 14, 1932) founded the Eastman Kodak Company and invented the roll of film, helping to bring photography to the mainstream. The roll film was also the basis for the invention of the motion picture film in 1888 by world's first filmmaker, Louis Le Prince, and a decade later by his followers Léon Bouly, Thomas Edison, the Lumière Brothers and Georges Méliès.

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