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In contemporary American public culture, the legacy of the consumer revolution of the 1960s is unmistakable. Today, there are few things more beloved of our masses than the figure of the cultural rebel, the defiant individualist resisting the mandates of the machine civilization. Whether he is an athlete decked out in a mowhawk and multiple-pierced ears, a policeman who plays by his own rules, an actor on a motorcycle, a soldier of fortune with explosive bow and arrow, or a rock star in leather jacket and sunglasses, the rebel has become the paramount cliché of our popular entertainment, and the pre-eminent symbol of the system he is supposed to be subverting. In advertising especially, he rules supreme

Friday
Jul 18, 2025

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About Stephan Gary "Woz" Wozniak

Stephan Gary

Stephan Gary "Woz" Wozniak

Stephan Gary "Woz" Wozniak (born August 11, 1950 in San Jose, California) is an American computer engineer and the co-founder of Apple Computer (now Apple Inc.), with Steve Jobs. His inventions and machines are credited with contributing greatly to the personal computer revolution of the 1970s. Wozniak created the Apple I and Apple II computers in the mid-1970s. The Apple II gained a sizable amount of popularity, eventually becoming one of the best selling personal computers of the 1970s and early 1980s.

Wozniak has several nicknames, including "The Woz", "Wizard of Woz" and "iWoz" (a reference to the ubiquitous naming scheme for Apple products). "WoZ" (short for "Wheels of Zeus") is also the name of a company Wozniak founded. He is known for his introverted character, and he finds his level of celebrity somewhat annoying. He is also known as the "Other Steve" of Apple Computer, the better known Steve being co-founder and current CEO Steve Jobs.

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