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In contemporary American public culture, the legacy of the consumer revolution of the 1960s is unmistakable. Today, there are few things more beloved of our masses than the figure of the cultural rebel, the defiant individualist resisting the mandates of the machine civilization. Whether he is an athlete decked out in a mowhawk and multiple-pierced ears, a policeman who plays by his own rules, an actor on a motorcycle, a soldier of fortune with explosive bow and arrow, or a rock star in leather jacket and sunglasses, the rebel has become the paramount cliché of our popular entertainment, and the pre-eminent symbol of the system he is supposed to be subverting. In advertising especially, he rules supreme

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Jul 18, 2025

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About Alfred A. Knopf, Inc.

Alfred A. Knopf, Inc.

Alfred A. Knopf, Inc.

Alfred A. Knopf, Inc. is a New York publishing house, founded by Alfred A. Knopf in 1915. It was acquired by Random House in 1960 and is now part of the Knopf Publishing Group at Random House. The publishing house is known for its borzoi trademark (shown at right). Many of its hardcover books later appear as Vintage paperbacks. Vintage is a sister imprint under the Knopf Publishing Group.

A prominent publisher of distinguished hardcover fiction and nonfiction, Knopf's list of authors includes John Banville, Carl Bernstein, Robert Caro, Willa Cather, John Cheever, Julia Child, Michael Crichton, Bill Clinton, Joan Didion, Fernanda Eberstadt, Bret Easton Ellis, Kazuo Ishiguro, Thomas Kean, John Keegan, Lee H. Hamilton, Carl Hiaasen, Thomas Mann, Gabriel García Márquez, Cormac McCarthy, Toni Morrison, Alice Munro, Haruki Murakami, Christopher Paolini, Anne Rice, Susan Swan, Donna Tartt, Anne Tyler, Nancy Tyler, John Updike, Andrew Vachss and James D. Watson.

Since its founding Knopf has paid close attention to design and typography [ citation needed ] , employing some of the United States' most recognized book designers and typographers including, Carol Devine Carson, William Addison Dwiggins, Steven Heller, Chip Kidd, Bruce Rogers, Rudolf Ruzicka, and Beatrice Warde.

In 1991, the Knopf group revived the "Everyman's Library" series, originally published in England in the early twentieth century. This series consists of classics of world literature in affordable hardcover editions. The series has grown over the years to include lines of Children's Classics and Pocket Poets.

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