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By means of shrewd lies, unremittingly repeated, it is possible to make people believe that heaven is hell — and hell heaven. The greater the lie, the more readily it will be believed.

Wednesday
May 20, 2026

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About Vilfredo Federico Damaso Pareto

Vilfredo Federico Damaso Pareto

Vilfredo Federico Damaso Pareto

Vilfredo Federico Damaso Pareto [vil'fre:do pa're:to] (July 15, 1848, Paris - August 19, 1923, Geneva) was a French-Italian sociologist, economist and philosopher. He made several important contributions especially in the study of income distribution and in the analysis of individuals' choices. He introduced the concept of Pareto efficiency and helped develop the field of microeconomics.

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