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I used to think I was poor. Then they told me I was not poor, I was needy. They told me it was self-defeating to think of myself as needy, I was deprived. (Oh not deprived but rather underprivileged.) Then they told me underprivileged was overused. I was disadvantaged. I still don’t have a dime but I have a great vocabulary.

Tuesday
May 05, 2026

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About Emil Ruder

Emil Ruder

Emil Ruder

Emil Ruder (1914 - 1970), Swiss typographer and graphic designer, who with Armin Hofmann helped to found the Basel School (Schule für Gestaltung Basel) and a graphic style known as the Swiss Style.

Ruder was a contributing writer and editor for Typografische Monatsblätter. Ruder published a basic grammar of typography titled Emil Ruder: Typopgraphy. The text was published first in German, then in English. The book helped spread and propagate the Swiss Style, and became a basic text for graphic design and typography programs in Europe and North America. In 1962 he helped to found the International Center for the Typographic Arts in New York.

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