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In contemporary American public culture, the legacy of the consumer revolution of the 1960s is unmistakable. Today, there are few things more beloved of our masses than the figure of the cultural rebel, the defiant individualist resisting the mandates of the machine civilization. Whether he is an athlete decked out in a mowhawk and multiple-pierced ears, a policeman who plays by his own rules, an actor on a motorcycle, a soldier of fortune with explosive bow and arrow, or a rock star in leather jacket and sunglasses, the rebel has become the paramount cliché of our popular entertainment, and the pre-eminent symbol of the system he is supposed to be subverting. In advertising especially, he rules supreme

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Jul 18, 2025

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Quote Author: Eric Hoffer

Eric Hoffer

Eric Hoffer

Eric Hoffer (July 25, 1898 - May 21, 1983) was an American social writer. He produced ten books and was awarded the Presidential Medal of Freedom in February 1983 by President of the United States Ronald Reagan. His first book, The True Believer , published in 1951, was widely recognized as a classic, receiving critical acclaim from both scholars and laymen. This book, which he considered his best [ citation needed ] , established his reputation [ citation needed ] . He remained a successful [ citation needed ] writer for most of his remaining years.

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