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W. Ross Ashby (September 6, 1903, London - November 15, 1972) was an English psychiatrist and a pioneer in cybernetics, the study of complex systems. His first name was never used, and generally, he was called 'Ross Ashby'. Despite being widely influential within cybernetics, systems theory and, more recently, complex systems, he is not nearly as well known as many of the notable scientists his work has influenced including Herbert Simon, Norbert Wiener, Ludwig von Bertalanffy, Stafford Beer and Stuart Kauffman.
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