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In contemporary American public culture, the legacy of the consumer revolution of the 1960s is unmistakable. Today, there are few things more beloved of our masses than the figure of the cultural rebel, the defiant individualist resisting the mandates of the machine civilization. Whether he is an athlete decked out in a mowhawk and multiple-pierced ears, a policeman who plays by his own rules, an actor on a motorcycle, a soldier of fortune with explosive bow and arrow, or a rock star in leather jacket and sunglasses, the rebel has become the paramount cliché of our popular entertainment, and the pre-eminent symbol of the system he is supposed to be subverting. In advertising especially, he rules supreme

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Jul 18, 2025

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Quote Author: Ansel Easton Adams

Ansel Easton Adams

Ansel Easton Adams

Ansel Easton Adams (February 20, 1902 - April 22, 1984) was an American photographer, best known for his black-and-white photographs of the American West.

Adams also wrote many books about photography, including his trilogy of technical manuals (The Camera, The Negative and The Print); co-founded Group f/64 with other masters like Edward Weston, Willard Van Dyke, and Imogen Cunningham; and created, with Fred Archer, the zone system . The zone system is a technique for photographers to translate the light they see into specific densities on negatives and paper, thus giving them better control over finished photographs. Adams also pioneered the idea of visualization (which he often called 'previsualization', though he later acknowledged that term to be a redundancy) of the finished print based upon the measured light values in the scene being photographed.

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