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In contemporary American public culture, the legacy of the consumer revolution of the 1960s is unmistakable. Today, there are few things more beloved of our masses than the figure of the cultural rebel, the defiant individualist resisting the mandates of the machine civilization. Whether he is an athlete decked out in a mowhawk and multiple-pierced ears, a policeman who plays by his own rules, an actor on a motorcycle, a soldier of fortune with explosive bow and arrow, or a rock star in leather jacket and sunglasses, the rebel has become the paramount cliché of our popular entertainment, and the pre-eminent symbol of the system he is supposed to be subverting. In advertising especially, he rules supreme

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Jul 18, 2025

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Quote Author: Kurt Zadek Lewin

Kurt Zadek Lewin

Kurt Zadek Lewin

Kurt Zadek Lewin (September 9, 1890 - February 12, 1947), a German-born psychologist, is one of the modern pioneers of social, organizational, and applied psychology. Lewin is often recognized as the "founder of social psychology" and was one of the first researchers to study group dynamics and organizational development. In an empirical study by Haggbloom et al using six criteria such as citations and recognition, Lewin was found to be the 18th most eminent psychologist of the 20th Century.

Lewin coined the notion of genidentity, which has gained some importance in various theories of space-time and related fields. He also proposed Herbert Blumer's interactionist perspective of 1937 as an alternative to the nature versus nurture debate. Lewin suggested that neither nature (inborn tendencies) nor nurture (how experiences in life shape individuals) alone can account for individuals' behavior and personalities, but rather that both nature and nurture interact to shape each person. This idea was presented in the form of Lewin's Equation for behavior B=ƒ(P,E). Prominent psychologists mentored by Kurt Lewin included Leon Festinger (1919 - 1989), who became known for his cognitive dissonance theory (1956), environmental psychologist Roger Barker, and Bluma Zeigarnik.

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