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In contemporary American public culture, the legacy of the consumer revolution of the 1960s is unmistakable. Today, there are few things more beloved of our masses than the figure of the cultural rebel, the defiant individualist resisting the mandates of the machine civilization. Whether he is an athlete decked out in a mowhawk and multiple-pierced ears, a policeman who plays by his own rules, an actor on a motorcycle, a soldier of fortune with explosive bow and arrow, or a rock star in leather jacket and sunglasses, the rebel has become the paramount cliché of our popular entertainment, and the pre-eminent symbol of the system he is supposed to be subverting. In advertising especially, he rules supreme

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Jul 18, 2025

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Quote Author: Jean-Baptiste Colbert

Jean-Baptiste Colbert

Jean-Baptiste Colbert

Jean-Baptiste Colbert (August 29, 1619 — September 6, 1683) served as the French minister of finance from 1665 to 1683 under the rule of King Louis XIV. He was described by Mme de Sévigné as "Le Nord" as he was cold and unemotional. His relentless hard work and thriftiness made him an esteemed minister. He achieved a reputation for his work of improving the state of French manufacturing and bringing the economy back from the brink of bankruptcy. Historians note that, despite Colbert's efforts, France actually became increasingly impoverished because of the King's excessive spending on wars. Colbert worked to create a favourable balance of trade and increase France's colonial holdings. Historians of mercantilism consider Colbert a key figure.

Colbert's market reforms included the importation of Venetian glass and Flemish cloth manufacturing to France. He also founded a royal tapestry works at Beauvais. Colbert worked to improve the economy via tariffs and the construction of internal improvements. In regard to foreign markets, Colbert aimed to ensure that the French East India Company could obtain coffee, cotton, dyewoods, fur, pepper, and sugar. In addition, Colbert founded a French merchant marine.

Colbert issued more than 150 edicts to regulate the guilds. One such law had the intention of improving the quality of cloth. The edict declared that if the authorities found a merchant's cloth unsatisfactory on three separate occasions, they were to tie him to a post with the cloth attached to him.

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