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The struggle to save the global environment is in one way much more difficult than the struggle to vanquish Hitler, for this time the war is with ourselves. We are the enemy, just as we have only ourselves as allies. In a war such as this, then, what is victory and how will we recognize it?

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Aug 31, 2025

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Quote Author: Paul Hawken

Paul Hawken

Paul Hawken

Paul Hawken (b. 8 February 1946) is an environmentalist, entrepreneur, journalist, and best-selling author. At age 20, he dedicated his life to changing the relationship between business and the environment, and between human and living systems in order to create a more just and sustainable world. His work includes starting and running ecological businesses, writing and teaching about the impact of commerce upon the environment, and consulting with governments and corporations on economic development, industrial ecology, and environmental policy. His principle of comprehensive outcome (see below) was influential in full cost accounting and the eventual emergence of ecological footprint and triple bottom line standards for sustainability.

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