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There is one kind of laugh that I always did recommend; it looks out of the eye first with a merry twinkle, then it creeps down on its hands and knees and plays around the mouth like a pretty moth around the blaze of a candle, then it steals over into the dimples of the cheeks and rides around in those whirlpools for a while, then it lights up the whole face like the mellow bloom on a damask rose, then it swims up on the air, with a peal as clear and as happy as a dinner-bell, then it goes back again on gold tiptoes like an angel out for an airing, and it lies down on its little bed of violets in the heart where it came from.

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Jul 11, 2025

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Quote Author: James Cash Penney

James Cash Penney

James Cash Penney

James Cash Penney (born September 16, 1875 in Hamilton, Missouri, USA - died February 12, 1971 in New York City, USA) was a businessman and entrepreneur. In 1902, he founded the J.C. Penney stores.

After graduating from high school in Hamilton, Missouri, Penney went to work for a local dry goods merchant, then continued in that line of work after moving to Longmont Colorado for health reasons. In 1898, he began working in a small chain called the Golden Rule stores, and in 1902, the owners, Guy Johnson and Thomas Callahan, offered him a one-third partnership in a new store he would open. He invested $2000 and moved to Kemmerer, Wyoming to open a store there. He participated in opening two more stores, and when Callahan and Johnson dissolved their partnership in 1907, they offered him the opportunity to purchase full interest in three stores, which he did, and then opened more Golden Rule Stores.

By 1912, there were 34 stores in the Rocky Mountain States. In 1913, he incorporated the J. C. Penney Company and the Golden Rule name was phased out. In 1916, he began to expand the chain east of the Mississippi and during the 1920s, the Penneys stores expanded nationwide, with 120 stores in 1920 (mostly still in the west) and 1400 stores by 1929.

Penney relinquished daily operating management of the company in 1917 to a trusted colleague, Earl Corder Sams, but remained as chairman of the board until 1946, and after that as honorary chairman until his death in 1971.

Penney was a member of the Alpha Gamma Rho fraternity.

Penney was a life-long Freemason, being Initiated into Wasatch Lodge No. 1 Free and Accepted Masons of Utah, on the 18th of April, 1911.

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