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David Sarnoff (February 27, 1891 - December 12, 1971) was a Russian-born American businessman and pioneer of American commercial radio and television. He founded the National Broadcasting Company (NBC) and throughout most of his career he led the Radio Corporation of America (RCA) in various capacities from shortly after its founding in 1919 until his retirement in 1970. Known as "The General", he ruled over an ever-growing telecommunications and consumer electronics empire to include both RCA and NBC, which became one of the largest companies in the world.
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