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In contemporary American public culture, the legacy of the consumer revolution of the 1960s is unmistakable. Today, there are few things more beloved of our masses than the figure of the cultural rebel, the defiant individualist resisting the mandates of the machine civilization. Whether he is an athlete decked out in a mowhawk and multiple-pierced ears, a policeman who plays by his own rules, an actor on a motorcycle, a soldier of fortune with explosive bow and arrow, or a rock star in leather jacket and sunglasses, the rebel has become the paramount cliché of our popular entertainment, and the pre-eminent symbol of the system he is supposed to be subverting. In advertising especially, he rules supreme

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Jul 18, 2025

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Quote Author: Herbert Alexander Simon

Herbert Alexander Simon

Herbert Alexander Simon

Herbert Alexander Simon (June 15, 1916 - February 9, 2001) was an American political scientist whose research ranged across the fields of cognitive psychology, computer science, public administration, economics, management, and philosophy of science sociology and was a professor, most notably, at Carnegie Mellon University. With almost a thousand, often very highly cited publications, he is one of the most influential social scientists of the 20th century.

Simon was not only a polymath, but a truly innovative thinker. He was among the founding fathers of several of today's most important scientific domains, including artificial Intelligence, information processing, decision-making, problem-solving, attention economics, organization theory, complex systems, and computer simulation of scientific discovery. He coined the terms bounded rationality and satisficing , and was the first to analyze the architecture of complexity and to propose a preferential attachment mechanism to explain power law distributions.

Simon's genius and influence is evidenced by the many top-level honors he received later in life. These include: the ACM's Turing Award for making "basic contributions to artificial intelligence, the psychology of human cognition, and list processing." (1975); the Nobel Memorial Prize in Economics "for his pioneering research into the decision-making process within economic organizations" (1978); the National Medal of Science (1986); and the APA's Award for Outstanding Lifetime Contributions to Psychology (1993).

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