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The struggle to save the global environment is in one way much more difficult than the struggle to vanquish Hitler, for this time the war is with ourselves. We are the enemy, just as we have only ourselves as allies. In a war such as this, then, what is victory and how will we recognize it?

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Aug 31, 2025

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Quote Author: Alvin Toffler

Alvin Toffler

Alvin Toffler

Alvin Toffler (born October 3, 1928) is an American writer and futurist, known for his works discussing the digital revolution, communications revolution, corporate revolution and technological singularity. A former associate editor of Fortune magazine, his early work focused on technology and its impact (through effects like information overload). Then he moved to examining the reaction of and changes in society. His later focus has been on the increasing power of 21st century military hardware, weapons and technology proliferation, and capitalism. He is married to Heidi Toffler, also a writer and futurist. They live in Los Angeles. They wrote the books credited to "Alvin Toffler" together.

Accenture, the management consultancy, has dubbed him the third most influential voice among business leaders, after Bill Gates and Peter Drucker. He has also been described in the Financial Times as the "world's most famous futurologist". People's Daily classes him among the 50 foreigners that shaped modern China.

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