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In contemporary American public culture, the legacy of the consumer revolution of the 1960s is unmistakable. Today, there are few things more beloved of our masses than the figure of the cultural rebel, the defiant individualist resisting the mandates of the machine civilization. Whether he is an athlete decked out in a mowhawk and multiple-pierced ears, a policeman who plays by his own rules, an actor on a motorcycle, a soldier of fortune with explosive bow and arrow, or a rock star in leather jacket and sunglasses, the rebel has become the paramount cliché of our popular entertainment, and the pre-eminent symbol of the system he is supposed to be subverting. In advertising especially, he rules supreme

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Jul 18, 2025

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Quote Author: Scott McNealy

Scott McNealy

Scott McNealy

Scott McNealy (b. November 13, 1954, Columbus, Indiana) is the Chairman of Sun Microsystems, the computer technology company he co-founded in 1982 along with Vinod Khosla, Bill Joy, and Andy Bechtolsheim.

Sun Microsystems, along with companies such as Silicon Graphics, 3COM, and Oracle Corporation, was part of a wave of successful startup companies in California's Silicon Valley during the early and mid-1980s. In 1982, McNealy was approached by fellow Stanford alum Khosla to help provide the necessary organizational and business leadership for the fledgling company (the name "Sun" was derived from Stanford University Network).

In 1984, McNealy took over the CEO role from Khosla, who would ultimately leave the company in 1985. On 24 April 2006, McNealy stepped down as CEO after serving in that position for 22 years, and turned the job over to Jonathan Schwartz. McNealy is one of the few CEOs of a major corporation to have had a tenure of over twenty years.

Unlike most people involved in high technology industries, Scott McNealy did not come from the world of amateur programmers, hackers, and computer scientists. Instead, his background is in business, having graduated from Harvard University with a Bachelor of Arts in Economics. He received his MBA from the Stanford Graduate School of Business.

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