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In contemporary American public culture, the legacy of the consumer revolution of the 1960s is unmistakable. Today, there are few things more beloved of our masses than the figure of the cultural rebel, the defiant individualist resisting the mandates of the machine civilization. Whether he is an athlete decked out in a mowhawk and multiple-pierced ears, a policeman who plays by his own rules, an actor on a motorcycle, a soldier of fortune with explosive bow and arrow, or a rock star in leather jacket and sunglasses, the rebel has become the paramount cliché of our popular entertainment, and the pre-eminent symbol of the system he is supposed to be subverting. In advertising especially, he rules supreme

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Jul 18, 2025

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About Joseph Robert Theismann

Joseph Robert Theismann

Joseph Robert Theismann

Joseph Robert Theismann (born September 9, 1949 in New Brunswick, New Jersey, USA), is a former American football quarterback in the NFL. He was born to an Austrian father, Joseph John Thiesmann and a Hungarian mother, Olga Tobias and was raised in South River, New Jersey. He played football for the University of Notre Dame and was a runner-up for the 1970 Heisman Trophy which went to Jim Plunkett of Stanford University. Late in the season, his hallmates in Zahm Hall hung an enormous banner out of a 4th story window proclaiming, "Theisman for Heisman", (sic) changing the original pronunciation of his surname, "THEEZ-man," to rhyme with "Heisman", which he has used since.[1] [2] During his collegiate career, the smallish Theismann (just 6'-0", 180 lb/1.83 m, 82 kg), led the Fighting Irish to a 20-3-2 record. He still holds the school record for most passing yards in a single game with 526 against USC in a torrential downpour in 1970.

Theismann played high school football at South River High School. For his efforts as a collegiate player, Joe Theismann was inducted into the College Football Hall of Fame in 2003. Prior to joining the NFL, he was a Canadian Football League star. After an injury ended his professional career, he settled with his family in Loudoun County, Virginia.

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