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In contemporary American public culture, the legacy of the consumer revolution of the 1960s is unmistakable. Today, there are few things more beloved of our masses than the figure of the cultural rebel, the defiant individualist resisting the mandates of the machine civilization. Whether he is an athlete decked out in a mowhawk and multiple-pierced ears, a policeman who plays by his own rules, an actor on a motorcycle, a soldier of fortune with explosive bow and arrow, or a rock star in leather jacket and sunglasses, the rebel has become the paramount cliché of our popular entertainment, and the pre-eminent symbol of the system he is supposed to be subverting. In advertising especially, he rules supreme

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Jul 18, 2025

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Quote Author: Richard Louis Evans

Richard Louis Evans

Richard Louis Evans

Richard Louis Evans (b. March 23, 1906, Salt Lake City, Utah - November 1, 1971) was a member of the Quorum of the Twelve Apostles of the The Church of Jesus Christ of Latter-day Saints (1953 - 1971), the president of Rotary International (1966 - 1967), and the writer, producer, and announcer of Music and the Spoken Word for forty-one years (1930 - 1971).

He received a BA and MA from the University of Utah. There, he joined Pi Kappa Alpha. He may have been best-known as the announcer for the weekly Mormon Tabernacle Choir radio broadcast, Music and the Spoken Word: he wrote, produced, and announced the radio broadcasts, including a short inspirational message. Evans' weekly broadcasts spanned from its inception in 1930 until his death in 1971.

He was ordained an apostle on October 8, 1953 after the death of Albert E. Bowen.

He died on November 1, 1971, aged 65, and was succeeded by Marvin J. Ashton.

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