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In contemporary American public culture, the legacy of the consumer revolution of the 1960s is unmistakable. Today, there are few things more beloved of our masses than the figure of the cultural rebel, the defiant individualist resisting the mandates of the machine civilization. Whether he is an athlete decked out in a mowhawk and multiple-pierced ears, a policeman who plays by his own rules, an actor on a motorcycle, a soldier of fortune with explosive bow and arrow, or a rock star in leather jacket and sunglasses, the rebel has become the paramount cliché of our popular entertainment, and the pre-eminent symbol of the system he is supposed to be subverting. In advertising especially, he rules supreme

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Jul 18, 2025

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Quote Author: Lyndon Baines Johnson

Lyndon Baines Johnson

Lyndon Baines Johnson

Lyndon Baines Johnson (August 27, 1908 - January 22, 1973), often referred to as LBJ, was the thirty-sixth President of the United States (1963 - 1969). Johnson served a long career in the U.S. Congress, and in 1960 was selected by then-Presidential candidate John F. Kennedy to be his running-mate. Johnson became the thirty-seventh Vice President, and in 1963, he succeeded to the presidency following Kennedy's assassination. He was a major leader of the Democratic Party and as President was responsible for designing the Great Society, comprising liberal legislation including civil rights laws, Medicare (health care for the elderly), Medicaid (health care for the poor), aid to education, and a "War on Poverty." Simultaneously, he escalated the American involvement in the Vietnam War, from 16,000 American soldiers in 1963 to 550,000 in early 1968.

He was elected President in his own right in a landslide victory in 1964, but his popularity steadily declined after 1966 and his reelection bid in 1968 collapsed as a result of turmoil in his party. He withdrew from the race to concentrate on peacemaking. Johnson was renowned for his domineering (or dominating) personality and the "Johnson treatment," his arm-twisting of powerful politicians.

Johnson suffered a massive heart attack in 1973, the third in his lifetime. He died on January 22, 1973.

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