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In contemporary American public culture, the legacy of the consumer revolution of the 1960s is unmistakable. Today, there are few things more beloved of our masses than the figure of the cultural rebel, the defiant individualist resisting the mandates of the machine civilization. Whether he is an athlete decked out in a mowhawk and multiple-pierced ears, a policeman who plays by his own rules, an actor on a motorcycle, a soldier of fortune with explosive bow and arrow, or a rock star in leather jacket and sunglasses, the rebel has become the paramount cliché of our popular entertainment, and the pre-eminent symbol of the system he is supposed to be subverting. In advertising especially, he rules supreme

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Jul 18, 2025

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Quote Author: Guy Kawasaki

Guy Kawasaki

Guy Kawasaki

Guy Kawasaki (born 1954), one of the original Apple employees responsible for marketing of the Macintosh in 1984, is a Silicon Valley venture capitalist. He is noted for bringing the concept of evangelism to the high-tech business [ citation needed ] , focusing on creating passionate user-advocates for the Apple brand. Kawasaki was a former Apple Fellow, and after leaving the company, became CEO of a pseudo-spinoff of Apple called ACIUS, which produced the 4th Dimension database program. He also started the company Fog City Software. And most recently he launched the rumor reporting website Truemors.

Kawasaki has a B.A. in psychology from Stanford University and an MBA from University of California, Los Angeles. He is Japanese American and a native of Honolulu, Hawaii where he attended the prestigious Iolani School.

He is currently CEO of Garage Technology Ventures, a venture capital firm which specializes in high-technology startup firms located in Silicon Valley, California.

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